Streaming platforms across the entertainment industry are now taking their movies to theatres to expand their revenue channels. According to The Economic Times, OTT sales of digital rights made up 44% in 2023 and grew to 56% last year, as per a study by Kroll.
Big players like Amazon, Netflix, and Apple TV+ are now releasing films in theatres first — using their strong budgets and deep audience insights to gain an edge.
As Umakanta Panigrahi from Kroll said, “Streamers have redefined the revenue structure of Indian cinema. What was once box-office gold has now become digital gold, with pre-sold rights often surpassing theatrical earnings.”
This shift is reshaping how value is created in India’s entertainment world — and the trend is here to stay.
Now, think of it this way — even if your film is ready and PVR gives you 1,000 screens, you’ll still spend heavily on marketing to get people into theatres. Usually, 25–30% of a film’s total budget goes into promotions.
Even with Netflix or any major OTT release, marketing can’t be skipped — because with so much content out there, your movie can easily get lost.
So, if marketing is inevitable… why not make it profitable?
Why not build your own OTT platform, connect your social media promotions directly to it, and let your fans pay ₹99 or ₹100 to watch — where you keep all the revenue, without sharing with theatres or major OTTs?
That’s exactly what I wanted to share.
The Real Fact
A regional film producer uploaded the trailer of his indie movie on YouTube. Within 48 hours, it went viral. Reels picked it up, memes were made, and the video crossed 2 million views.
Next time, he did something different.
Instead of selling the movie rights, he launched the film on his own OTT platform using Mogi I/O, and connected every social media post directly to it.
Each post had one clear call to action:
👉 “Watch the full movie now for ₹99 on iStream OTT.”
And the results?
The same viral buzz that usually fades away in algorithms turned into real revenue.
Thousands of people who watched the trailer on social media clicked through to his OTT and paid to watch the film.
💡 That’s the real win — when social media builds the hype, and OTT captures the business.
The future isn’t OTT versus social media — it’s OTT + social media working together.
For years, creators treated both worlds separately:
➡️ Social media for marketing
➡️ OTT for streaming
But audiences don’t think that way. They discover, scroll, and watch — all in one flow.
The Facts
- India has over 820 million internet users
- People spend 3 hours daily on social apps
- Nearly 70% of OTT discovery now happens through social media
At Mogi I/O, creators and studios can:
✅ Launch their own branded OTT platforms (Web, App, and Smart TV)
✅ Manage the entire tech, streaming, and monetization process
✅ Connect social media campaigns to generate real income from views
Final Thought
The next big revolution in entertainment won’t come from choosing between OTT and social media — it’ll come from merging the two.
🎯 Ready to turn your content into a business?
Launch your own OTT platform with Mogi I/O — on Web, App, and Smart TV — and start converting your social media buzz into real revenue.
Own your future with your own content and your own revenue.
